Eagle II Motorsports Marketing offers motorsports as an entry to new channels of communication with consumers through a crossbreed of marketing, advertising and race-related entertainment. We are differentiation at its core, while engaging the consumer with an attention-getting and stimulating campaign that inspires the potential customer to act - a brand loyalty 2nd to none.
Who We Are - Eagle II Motorsports Marketing is a group of individuals...
Marketing First- We believe we are alone with this concept. In motor-sports marketing...
A Need For Disruption - We wonder if it hasever occurred to corporate America that...
Business Background - In 1970, we developed, started and managed what would soon become...
Racing - The early days of racing provided many wins with both national...
Solutions - The fact that we look at a half glass of water as half full and...
Marketing & Advertising Wisdom's
... that we live by
If the circus is coming to
town and you paint a sign saying "Circus Coming to the Fairgrounds
Saturday," that's advertising. If you put the sign on the back of an
elephant and walk it into town, that's promotion. If the elephant walks through
the mayor's flower bed, that's publicity. And if you get the mayor to laugh
about it, that's public relations. If the town's citizens go to the circus, you
show them the many entertainment booths, answer their questions and ultimately,
they spend a lot at the circus, that's sales.
Life is the art of drawing without an eraser.
"The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull ... our business needs massive transfusions of talent. I believe, is most likely found amoung nonconformists, dissenters and rebels."
- David Ogilvy
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief ".