We believe we are alone with this concept. In motor-sports marketing sponsorships, the new order of the day must be “Marketing First”. This means that in our thoughts, words and deeds the marketing partner must come first when it comes to forming a new team or keeping an existing team together. The racing world is hard-pressed to believe that the future of motor-sports lies with corporate America. Most of the race teams today, from little teams on up to the biggest and greatest, all seem to believe that just by making themselves available, the business community should come to them with huge containers of large bills for that great “exposure” most teams seem to believe is the panacea of a business' advertising and marketing woes. To become a winning capable race team of today, race teams must first become a well oiled, well educated and well versed business savvy marketing partner. They must realize and fully appreciate the needs of the business providing the support for the team.
