The early days of racing provided many wins and both national and local speed records for the Bender and Hier Lee's Speed Shop dragster out of Santa Monica, California. The most recent experience back into the sport was a nine year return to professional championship racing. It was here that we quickly realized that most race teams simply do not understand business and business practices, and how important a proper marketing relationship is while accepting financial assistance for their racing endeavors. The racing business is still a new and vibrant opportunity.
It gives you all the basic needs everyone strives for: Attention-getting, Stimulates Interest, Inspires Desire, Causes Action and offers Satisfaction.
Knowledge and a true dedication toward the marketing partner are extremely lacking. A new concept is needed for race-team support. Motorsports marketing and advertising, when done properly, brings incredible ROI results.