We know that for the corporate world, the thrills and excitement are somewhat meaningless. What you actually care about are the results - great exposure and positive audience impressions with as little investment as possible. The best ROI, period.
We couldn't agree more.
Brand loyalty is typically talked about but seldom attainable in its truest sense. Simply what we offer is the ability for your product or service to be purchased through an emotional relationship, rather than just sold.
Drag Racing, whether at the local level or nationally, offers THE BEST one-on-one branding experience in all marketing.
Watching from the stands or up close in the pit area - we mean real close - consumers hear the intense roar of the engines, actually feel the ground rumble, see the blaze of these fire-breathing monsters and smell the aroma of nitromethane that can only be described as exciting sweetness.
Being able to touch these beautiful machines, whether in a parking lot, store front, at-the-track or any other location, you can't brand as an intense relationship as you can with a dragster.
Drag racing has NO diversity program yet is more diverse than any other motorsport!
"My family loves drag racing and we are weekend warriors. And it really doesn't bother me or make a difference to me race, creed or color. We are all Americans.
"I think something that our sport of drag racing does well is that we don't look at somebody being different ethnic background. If you're a good racer, you're a good racer, no matter what color you are."
- Antron Brown
How NHRA is better than Nascar
It may be time for a field trip. Pack up all the Sprint Cup stars into one of Jack Roush's big airliners, take all their cell phones away and leave all the public relations folks and their date books back at the gate. With the size of Roush's airplane, there should be a seat or two left over for NASCAR officials.
Give everybody a box lunch and have Roush tell the pilot to point the plane in the direction of the nearest NHRA ... >
